Job Board

The Marketing Manager will lead the development, implementation and analysis of end-of-end customer journeys and digital marketing campaigns that engage prospective and current customers for Northwestel products and services. They will also work to support key brand initiatives across multiple digital channels.

This position will work cross-functionally with partners throughout the organization including: Product Management, Marketing Communications, and Sales/Support Channels. The Marketing Manager will be passionate about learning, trying new things, and delivering against results. They will possess strong interpersonal, analytical, strategic thinking and tactical skills.

Employment Equity

Northwestel values diversity in the workplace and is committed to the goals of Employment Equity. We strive to achieve a skilled workforce that is representative of the population we serve, and as a Northern company, we are committed to the employment and career development of our Indigenous peoples. Candidates must clearly indicate on their application if they are an Indigenous person, a woman, a person with a disability, or a visible minority if they wish to receive hiring preference.

Specific Accountabilities

• Campaign Ideation: Interpret marketing and customer data to identify opportunities to grow Northwestel product market share
• Actively contribute to the overall content marketing planning cycle and projects
• Create compelling and strategic marketing presentations to drive buy-in and alignment across key campaign stakeholders Campaign Execution: including use of SEM/SEO, work cross-functionally with Offer and Pricing, Customer Intelligence,
• Work collaboratively to bring engaging digital-first campaigns to life
• Campaign Analysis: weekly, ad hoc and post mortem campaign results analysis using digital analytics tools
• In-Market Analysis: site visits(or equivalent) to the various channels to monitor program implementation

Knowledge and Skills Required

• This position requires a relevant degree (such as marketing, commerce, design or web Development) combined with a minimum of three years experience on a digital-first team.
• Experience in working in a primarily a digital marketing channel environment.
• Strong analytical skills including the ability to quantify and analyze customer data and financial results.
• Solid interpersonal skills, the ability to build and foster teams and deliver against a common objective.
• Excellent communication both written and verbal.
• Strong sense of autonomy and initiative.
• Highly organized and detail oriented, with the ability to manage multiple projects simultaneously.
• Keen interest in communications technology (including Internet and Video), and the flexibility to respond to rapid changes in the market.
• Advanced skills in content management systems like Drupal, Email Marketing platforms like Salesforce Marketing Cloud
• Knowledge in Google Analytics, SEMrush and other similar digital marketing analytical tools.
• As part of the recruitment process for this position, candidates may be required to take pre-employment tests and/or complete work simulation exercise to assess job fit.

As a safety conscious COR™ Certified organization, we have an established and comprehensive safety program. We expect all employees to participate in our organizational health and safety programs, adhering to all safe work procedures focused on continuous improvement.

Qualifications

Skills

Preferred

Marketing Advanced

Drupal Intermediate

Social Media Intermediate

Office 365 Intermediate

Problem-Solving Intermediate

Critical Thinking Intermediate

Content Management Systems Intermediate

Digital Marketing Advanced

Communication Intermediate 

Behaviors

Preferred

Leader: Inspires teammates to follow them

Thought Provoking: Capable of making others think deeply on a subject

Enthusiastic: Shows intense and eager enjoyment and interest

Innovative: Consistently introduces new ideas and demonstrates original thinking

Team Player: Works well as a member of a group

Loyal: Shows firm and constant support to a cause

Functional Expert: Considered a thought leader on a subject

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Dedicated: Devoted to a task or purpose with loyalty or integrity

2 years: Management of web content using a content management system